Media representatives, sponsors, industry leaders and exhibitors joined the Standard Bank Africa Cycle Fair team at the official launch of our 2015 event. Stormy Johannesburg clouds also gathered for the event and added some spectacular element changes throughout the evening.
Rob Heath, Fair Director, highlighted the theme #cyclingforeveryone for this years event and gave more background on what could be expected from the new location, exhibitors, and events at the Fair.
Photo: Daniel Coetzee
Mauritz van den Berg, Executive – Client Coverage at Standard Bank, emphasised the importance of Standard Bank’s involvement int the Fair. Standard Bank are into the second year of there involvement with Africa’s premier cycle Fair. Standard Bank share in the passion for cycling as a means of transport, exercise, breaking boundaries and uniting families through sport.
On display was last years Best Bike in Africa, a PYGA Pascoe ONE FOURTY 650. This bike was designed and built by South African legend Patrick Morewood. In 2015, the Best Bike in Africa returns and with some new bike designs filtering into the local market, a lucky member of the public will ride away with another great bike.
Photo: Daniel Coetzee
Over the weekend of the 23th – 25th October 2015, the Standard Bank Africa Cycle Fair will be held at St Stithians College, Johannesburg, Gauteng.
The move to this stunning central venue was precipitated by a growth in schools cycling and the deployment of urban cycling initiatives from the City of Joburg.
“We anticipate forming a long relationship with the both the school and the city. The venue offers a central location for distributors, retailers and the public, whilst still providing a great outdoor setting, just a stone throw’s away from Africa’s economic hub” Mandla Sibeko, Director of the Fair’s owners, Artlogic.
Photo: Daniel Coetzee
Into its third year, the Fair comes together under a message of “Cycling for Everyone”; not just for the professional rider, the experienced cyclist or the multi-day stage racer.
The Standard Bank Africa Cycle Fair once again provides an environment where the public can come and engage with distributors, retailers and the other stakeholders of the African cycling industry. The success of the Fair over the last two years has led to interest from abroad, and in 2015 we warmly welcome our first non-African exhibitors to the Fair.
“We have also noticed an increase in wellness, travel and recreational exhibitors this year, and this is aligned with our belief that cycling is a holistic and healthy activity, in addition to being a recreational physical pursuit” says Fair Director Rob Heath.
https://www.youtube.com/embed/5sJfCZpeuG0?feature=player_detailpage
Returning to the Fair this year are the unofficial SA Cyclocross Champs, the MTB test ride track, industry experts and cycling celebrities, the Pumptrack, a Kids Zone, and the great contemporary food and drink that is synonymous with Artlogic events. We will also be hosting a schools interprovincial MTB Cross-country race to further support, encourage and develop our future World Champions.
“Standard Bank is proud to be associated with the Standard Bank Africa Cycle Fair. This is our second year in a three-year partnership with the brand. Cycling is one of the fastest growing sports in South Africa and is therefore core to the relevance of our brand and sponsorship strategy. We look forward to actively interacting with the cycling fraternity” said Nikki Twomey, Executive Head: Marketing and Communication, Standard Bank.
This year tickets can be bought online through Webtickets or with the Standard Bank app, Snapscan. Kindly note limited tickets will be available at the door, so visit www.africacyclefair.com and book online to avoid disappointment. As per previous events, teenagers are at a reduced rate and children 12-and-under enter for free.
Source: Artlogic
