You can sugar coat names to make people feel more comfortable; or you can cut to the chase and call it what it is. Breast cancer robs us of mothers, sisters, daughters, wives and friends in large numbers every year. ILoveBoobies has aligned with mountain biking and cycling and sold more than 20 000 pairs of socks in less than two years in its quest to change this. Find out more about ILoveBoobies here.
October is Breast Cancer Awareness Month, which is observed in countries across the world, including South Africa. It’s a month of various campaigns that help to increase attention and support for awareness, early diagnosis, and treatment as well as palliative care for women facing this disease.
The majority of women who die from breast cancer live in low- and middle-income countries, where most women are diagnosed in late stages due to a variety of factors. These include limited awareness on the part of the public and health care providers, and the lack of access to timely, affordable and effective diagnosis and treatment.
The ILoveBoobies Story – by Nikki Webb, founder of ILoveBoobies
Yes, the name raises an eyebrow, that’s the point. We are here to talk about breast health, boldly – we are up against Cancer, there is no messing about here.
“In 2016, a breast cancer awareness campaign between I Love Boobies & the Cancer Association of South Africa was formed. Our mandate is to educate and perform clinical screenings for South African women who have limited funds and access to medical facilities.
What has socks got to do with it?
Every women who is screened, receives a pair of socks. This serves as her reminder to self-examine each time she wears them. Early detection can save lives. It’s her best chance against Cancer.
How did the online store come about? We were getting more and more requests from the public asking how they could support and where they could buy socks. Our e-commerce apparel store was launched in 2018. Since then we have sold over 20 000 pairs of ILoveBoobies branded socks. Our customers and supporters demanded more. The online store has a variety of running, cycling & leisure socks, buffs, cycling jerseys, active T-shirts and more.
Our apparel allows you to buy cool sportswear, make a donation, get a receipt, and show others that you are supporting a great cause. All of our products are locally manufactured by South African women and we pride ourselves of premium quality so that you receive the best for your contribution.
We have 120 volunteer brand ambassadors all around the world who share the ‘early detection can save lives’ message and set a good example of what healthy, good energy living is all about. They embrace the ILoveBoobies name and cause proudly.
Raising awareness and funds is hard work, but not if you are having fun while doing it. We know that by leading a healthy and active lifestyle you will greatly reduce your lifetime risk of cancer. We use this as a platform to inspire others to do the same.
ILoveBoobies is a registered Charity & Public Beneficiary Organization. Check out their wide range of cool gear for sale here. https://www.iloveboobies.co.za
