You can either take it as a command, or you can acknowledge it as a deep understanding of your lifestyle. Either way Eat Sleep Cycle is something we all do and enjoy. It’s also the name of the new online store for discerning South African mountain bikers, gravel riders, road cyclists and triathletes. Here’s what you can expect…
Paid partnership with Eat Sleep Cycle
There are hundreds and hundreds of brands in cycling. Some large, some small, some with history and some with character. Many arrive without making a real impact, just blending in. Some launch with a bang and dominate. How many truly stand out though?
“For Eat Sleep Cycle, we have chosen cycling and endurance sport brands with a commitment to excellence and a very good story. It’s relatively easy to find and purchase ‘me-too’ brands these days. Just scroll through your social media for a few minutes and you’re presented with discounted deals aplenty,” said Russ Gittleson, one of Eat Sleep Cycle’s founders.
“We partner with like-minded distributors like Tactic Distribution and other global manufacturers in our online store, Eat Sleep Cycle, with brands that we feel offer significant benefits to performance-orientated bicycle riders as well as those who appreciate something a bit different. Fitting in is too easy these days. Standing out still matters to many and that’s who we are in business for,” added Gittleson.
EatSleepCycle.co.za is a dedicated online shop focused specifically on the South African market. It’s bouquet of premium brands include Knog, Peaty’s, Nova Ride, Ciclovation, Torq, Cycology and Sprintech. In 2025, EatSleepCycle.co.za will be adding unique and exciting brands to the South African marketplace, so sign up to their newsletter to keep informed.
Eat Sleep Cycle delivers throughout South Africa within 2-4 days of ordering. Free delivery qualifies for any purchase over R1000 and they offer a significant 15% discount off your first order! They also offer an excellent returns and warranty policy too.
Here’s a summary of some of the primary brands available on the Eat Sleep Cycle online store:
KNOG
Knog isn’t new to South Africa. In fact, the Australian brand was quite successful in the country some years back with its unique takes on practical safety products, such as headlights, taillights and bells. Knog is back with a bang in South Africa through Eat Sleep Cycle and sure to be a hit with cyclists that appreciate function accompanied by fine form.
[Check out their new Blinder Range of front lights (from R1 200) with accurate run times (a rarity) in rugged aircraft grade aluminium housings and their unique Scout Bike Alarm and Tracker (from R1 100) for peace of mind at your next coffee stop]
PEATY’S
Gravity mountain bike fans will know that Steve Peat is one of the sport’s true legends (17 UCI Downhill World Cup Wins!). Little wonder then that his brand, Peaty’s, has enjoyed global success. Now, through Eat Sleep Cycle, Peaty’s products are available in South Africa. Primarily cleaning and lubrication products, Peaty’s also offers biodegradable tyre sealant and repair products as well as a sleek range of exceptional mountain bike grips and a unique toolwrap alternative to seatpost bags (from R1 200).
NOVA RIDE
Nobody really needs a carbon ceramic derailleur; but the performance orientated bicycle racer or triathlete wants one! Especially French manufacturer Nova Ride’s super-light, highly efficient and beautifully crafted ceramic derailleurs, which offer oversized pulley wheels in a range of colours. [Enhances your MTB derailleur’s reliability too… (From R6 000)]
CICLOVATION
Ciclovation has made an artform of creating premium handlebar tape. Colour-matching your bike or riding gear has never felt so rewarding. Ciclovation’s premium bar tape blends comfortable ergonomics with a wide range of stunning colours, shades, hues and textures. It’s not just personalising your bike; it’s actually giving your bike its own personality… (From R899)
TORQ
Unlike most widely available nutrition supplement brands, Torq was developed by Sports Scientist, Matt Hart, with a scientifically proven and revolutionary Dual Pathway Absorbtion System, that enables up to 90g of carb absorption per hour via any of Torq’s products – bars, gels, drinks and jellies. Torq’s commitment to purity sees the use of only natural flavours (including a “Naked” flavourless gel), colours and ingredients, making fueling, hydration and recovery simpler and cleaner via their unique Torq Unit Fuelling System.
CYCLOC
Bicycle storage can be a challenge. Or it can be a breeze. Cycloc’s minimalist, space-saving wall-mounts allow you to make the most of ‘dead space’ to store your bicycles with both horizontal and vertical orientation options. Founded by UK-based industrial designer, Andrew Lang, Cycloc combines functionality with contemporary design.
EatSleepCycle.co.za has embraced technology and the post-Covid era online shopping culture to offer a webstore that stocks a range of established international brands to South Africans who are looking for something bespoke, something fresh, something exciting…
Another super feature, especially approaching the Festive Season, is Eat Sleep Cycle’s Gift Card. If you want to buy the cyclist in your life something meaningful, but don’t know what, he or she will definitely find something desirable on the Eat Sleep Cycle online store! You can even record a personal video greeting to go with your Gift Card. Find out more about the Eat Sleep Cycle Gift Card here.
Set aside a few minutes and browse the Eat Sleep Cycle online store here. Be warned though – your desire levels will rise…
Note: if you are a retailer interested in selling some of these brands, go to the Tactic Distribution website here.
