The key to success for global organisations like CM.com and the Epic Series lies in aligning their values. This requires the creation of shared value, synergy, mutual respect, open communication, and a willingness to compromise. This is why CM.com decided to join forces with the Absa Cape Epic. But for those unfamiliar, what exactly is CM.com and what motivated this partnership with the Absa Cape Epic?
Paid partnership with CM.com
One of the critical elements of a successful Absa Cape Epic team partnership is communication. During the demanding eight-day race, when one member is struggling physically, he/she needs to let the other member know. When one member is encountering an emotional moment that’s likely to affect his/her performance, communication is needed to manage the shared expectations and overcome the temporary challenge. It’s the same for hunger, mechanical problems, a crash – everything really.
And that communication isn’t only required during the eight days of the Absa Cape Epic, it begins well before, when the team is first established and the first training rides are shared. When does it end? Well, never really, because the deep bonds created through conquering extreme difficulty formed between teammates during the Absa Cape Epic remain for eternity. Yes, the type of communication changes, but it’s always there, even if just to mutually reminisce about a life-improving accomplishment together.
In 2022, CM.com’s association with the Absa Cape Epic was launched. We heard the commentators mention CM.com and we saw the bold logo on the UCI Women’s Category leader jerseys – in dusty action during the race, pristine clean at podium ceremonies and in moving and still images streamed or published by the media around the world.
CM.com is a global leader in conversational commerce with an established presence in South Africa. The CM.com technology helps businesses – and event organisers – improve customer service and meet changing consumer expectations in an increasingly digital world. While CM.com invests in developing technologies for its services, it believes that people are what make the difference.
CM.com was founded in 1999 in the Netherlands with a growing international footprint. You may have noticed the CM.com branding presence on your screen while watching the annual Formula 1 Heineken Dutch Grand Prix or the recent 2023 UCI Cyclo-Cross World Championships. And of course, the CM.com branding is now prominent in almost every aspect of the Absa Cape Epic.
For 2022 and 2023, CM.com is the official Communication Software Partner and the headline sponsor of the Women’s Category at the Absa Cape Epic. It’s an ideal platform to focus on communication at a globally revered sports event that’s located right here in South Africa.
The average South African can’t buy anything from CM.com, but we can all benefit from its expertise in communication technology that allows businesses to communicate more efficiently and effectively with their customers and potential customers.
A leader in crafting customer journeys, CM.com identified several ways in which its solutions could improve experiences by decreasing response times and increasing satisfaction levels. Using its chatbot technology, and the newly launched virtual race office, 2022 saw CM.com streamlining communication and other essential event components to benefit participants and race staff. In 2023, it plans to extend that product suite by introducing additional solutions to help the Absa Cape Epic team better engage with riders, spectators, and sponsors.
“We are driven to partner with people-centric initiatives that share similar values, including a spirit of teamwork, perseverance, dedication to connecting people, and a passion for performance. With these values in mind, we knew that partnering with the Absa Cape Epic as the official Communication Software Partner and the headline sponsor of the Women’s Category was the perfect fit,” said James Bayhack, Sub-Saharan Africa Director at CM.com.
“The Absa Cape Epic is a testament to what humans can achieve through perseverance and hard work. We quickly noticed that both our organisations are passionate about pushing boundaries and creating amazing experiences. We see our partnership as a journey – a journey where we must trust each other and where only the sum of our strengths will let us master this challenge,” added Bayhack.
The Absa Cape Epic is a journey hub. From the riders in more than 30 different countries (before, during and after the race), to their supporters, to the organisers, to the route planners, to the medical support crews, to the media from different parts of the world, each person committed to the event has a common goal but a unique journey. And CM.com is focused on adding value to ensure that journey as efficient, meaningful and memorable as possible.
Paid partnership with CM.com
