TREAD Femme, our women-specific sub-division, has launched a podcast called Elevate. TREAD Media co-founder and editor, Joanne Badenhorst continues her quest to tell the stories of women that are achieving in a male-dominated industry/sport. In this first episode, she chats to Taryn Henstock, Marketing Manager of Cycle Lab/MoreCycle. They cover a range of topics that are currently relevant to females in the South African mountain bike market.
Watch it now!
