You may not know it, but South African photographer, Sven Martin, is one of the most important people mountain biking. The former skateboard pro has carved out a career as one of the best photographers in mountain biking – some would say the best. We have published Sven’s work since we launched TREAD Media in 2009 and can confidently say he’s incredible to work with. His ability to ride bikes ridiculously well helps hone his understanding of the sport and ensures consistently masterful, timely images that capture everything we love about mountain biking. We’re stoked to share this 11-minute video from Santa Cruz Bikes that gives some insight into his work and life.
Watch it now!
