Bike brands put in a lot of effort and funding into launching new models. The big brands really go all in. Some stick with just being focussed on the new bike, others get creative. Some are more engaging than others. We like what SCOTT did with the new Spark 900 and Brendan Fairclough, who is obviously not a great actor, but damn, can he ride a 130mm-travel bike!
Watch the video here.
